The ALS Ice Bucket challenge has been making the rounds amongst fashion folks, with industry legends like Anna Wintour, Mario Testino, Jean Paul Gaultier and Kate Moss all participating to raise awareness for the disease and challenging fellow fashion people. When Victoria Beckham took her turn, she made a bold nomination, calling out none other than Tom Ford to dump ice water onto his head. Lo and behold, he accepted.
The always-polished gentleman — who appears to be posing at his Texas ranch, appropriately wearing denim on denim — enlisted his husband Richard Buckley, wielding a really luxe leather bucket, to do the honors. And it’s pretty great. Ford nominated Louis Vuitton’s Nicolas Ghesquière and Saint Laurent’s Hedi Slimane for the challenge, so here’s hoping that these challenges continue to get chicer. (Also that none of these designers come down with a cold before Fashion Month. But hey, it is for charity.)